COURSE LAB

Turn your audience into a business. We build everything. For free.

I build a complete Whop community for health and fitness creators — course, content, onboarding, and launch strategy — completely free. You keep 80% of every subscription your members pay. I keep 20%. No results, no charge. Ever.

Book Your Free Discovery Call

Free 30-minute call. No pressure. No obligation.

THE MATH

What this actually looks like.

REALISTIC
Audience size

Based on 0.5% conversion at $25/month

GROWTH
Audience size

Based on 0.8% conversion at $28/month

THE PROCESS

Simple. Transparent. Built around you.

Here is exactly what happens from our first conversation to your community going live.

1

We talk

A free 30-minute call where I learn about your niche, your audience, and what you know. We map out exactly what your community should look like and whether we are the right fit.

2

I build everything

I handle every single piece of the build completely free. Here is exactly what you get:

  • Course curriculum designed around your knowledge
  • Full Whop community setup and branding
  • Member onboarding sequence
  • Community engagement framework
  • Launch strategy document
  • Promotional content pack ready to post
3

We launch and grow together

I work alongside you on the launch — helping with messaging, promotional content, and strategy so you are never doing it alone. Then I stay involved as your community grows.

  • Launch support and messaging strategy
  • Monthly performance reviews
  • Ongoing member retention advice
  • Course updates and optimisation

WHO YOU ARE WORKING WITH

Ziggy Lake, Founder of Course Lab

Ziggy Lake

Founder, Course Lab

I built Course Lab because I kept seeing the same thing over and over — health and fitness creators with genuinely exceptional knowledge and tens of thousands of engaged followers, giving it all away for free while making inconsistent money from brand deals that come and go.

I am not just a course builder who stumbled into this space. I train seriously myself and have spent years going deep on nutrition, diet, and fat loss — the kind of knowledge that takes real time and dedication to build. I understand the difference between a creator whose audience wants to lose their first 10 kilos and one whose audience is optimising their macros for body recomposition. I know what your followers are actually struggling with, and I can build a curriculum around your expertise that delivers real results for your members.

The problem I see with almost every fitness creator is not that they lack knowledge — it is that they massively undervalue it. You are giving away information that people would genuinely pay for, every single day, for free. The audience is there. The trust is there. The knowledge is absolutely there. What is missing is the structure to turn it into a recurring income stream. That is exactly what I build. I take on a small number of creators at a time so every community gets my full attention. If we get on a call and I do not think we are the right fit I will tell you directly.

WHO THIS IS FOR

Built for serious health and fitness creators.

This is for you if...

  • You have 5,000+ followers in the health and fitness space
  • You are already sharing valuable knowledge with your audience for free
  • You have thought about monetising but have not had the time, money, or know-how to make it happen
  • You want a recurring monthly income that grows as your community grows

This is not for you if...

  • You have a broad lifestyle audience with no health or fitness focus
  • You are not willing to engage with your community regularly.

I work with a small number of creators at a time. Every build gets my full attention.

Book Your Free Discovery Call

Free 30-minute call. No pressure. No obligation.

QUESTIONS

Everything you probably want to know.

Yes, completely. The community is built around your brand, your name, and your audience. You have full access at all times and the content is entirely yours. My role is to build and support it — not to own any part of it.
Then you pay nothing. My entire income comes from the 20% revenue share, which means I only make money if you make money. I am as invested in your community succeeding as you are — arguably more so.
I take 20% of monthly subscription revenue. If your community generates $3,000 a month, I earn $600. If it generates $6,000, I earn $1,200. The model only works if your community performs, which is exactly why I put everything into making it succeed.
You need to show up for your community consistently — posting, engaging, and running live sessions. I handle every technical and structural element. You bring the knowledge and the relationship with your audience. Plan for two to three hours per week once the community is live.
Yes. Everything is clearly laid out in a straightforward revenue share agreement before we start. You will know exactly what you are agreeing to, what I am committing to build, and what happens if either of us wants to exit the arrangement. No hidden terms.
Typically two to four weeks from our discovery call to your community being ready to launch. I will give you a specific timeline after our call once I understand the scope of your course content.
Whop. It handles the course content, the community, and the subscription payments all in one place. Your members get a clean, professional experience and you get a single dashboard showing your revenue in real time.
Yes, with notice as outlined in the agreement. I want creators who are genuinely committed to building something lasting, not people locked into something they are unhappy with. The agreement protects both of us fairly.

Ready to turn your audience into your biggest asset?

Book a free 30-minute call. We will talk through your health and fitness niche, your audience, and exactly what your community could look like. No pressure. No obligation.

Book Your Free Discovery Call

Spots are limited. I work with a small number of creators at a time.